Gold has attracted investors for centuries, protecting their wealth and providing a "safe haven" in troubled or uncertain times. This appeal remains compelling for modern investors although there are also a number of other reasons that support the widespread renewal of investor interest in gold.

• Attractive price environment at $1,145/ounce.
• Some analysts predict return to January 1980 equivalent of more than $2,500 USD/ounce.
• Interest rates and inflationary pressures are low by comparison.
• Increased global unrest encourages gold investment in troubled times.
• China is booming; Chinese Government recently de-regulated private ownership and investment in gold, introducing 1.3 million people to market.
• India is thriving with 1.1 billion people and its culture favours gold.
• Diminished supply and increased demand for gold.